If you like value and a level playing field when it comes to sports betting, then the NFL is where you need to be. The NFL is becoming more and more popular with bettors on this side of the Atlantic, in part because of regular season games now being staged on our shores, but also due to the dizzying amount of stats that are available and the simplicity and value of the betting markets. American football is the most popular sport in the United States and it’s a bettor’s dream.